When it comes to selling your home in Australia, one thing is clear – if it’s not on realestate.com.au, you’re missing out. This platform dominates the property space, drawing millions of serious buyers every month. But here’s the catch: private homeowners aren’t allowed to list on the site directly.
That’s where Homeport steps in. We provide a seamless, commission-free way for property owners to get their homes listed on realestate.com.au and take advantage of all the same tools that real estate agents use—without hiring one.
Why realestate.com.au Is a Non-Negotiable for Sellers
If you’re selling a house in Australia, realestate.com.au is the place to be. With over 12 million visits every month, it’s where buyers start—and often finish—their property journey. This is not just another classifieds site; it’s a platform that dominates the real estate landscape.
For homeowners, this means your property has the best chance of attracting attention if it’s featured here. But due to realestate.com.au’s policy of only allowing licensed agents to post listings, individuals selling privately are normally left out.
Homeport: Your Access Point to realestate.com.au
Homeport is a licensed real estate provider that works exclusively with private sellers who want to manage their own sale. When you list with Homeport, you get your property live on realestate.com.au, maintain full control, and avoid the hefty commissions charged by traditional agents.
We give you the infrastructure and support you need, while leaving the pricing, negotiations, and inspections in your hands. It’s real estate—done your way.
Everything You Need to List and Sell
Our mission is simple: to make private sales just as effective and professional as agent-led ones. When you list through Homeport, you’ll get:
- A full-featured listing on realestate.com.au
- Support with writing ad copy and uploading your listing
- Legal compliance checks to ensure everything is up to standard
- All buyer enquiries sent directly to you—no middleman
Plus, you can access the same upgrade options available to agents, giving your listing more visibility when it matters most.
Boost Your Exposure with Premium Upgrades
realestate.com.au offers powerful marketing upgrades that agents often use to get their listings noticed. Homeport gives you access to these same tools:
- Feature Listing: Higher placement, bold borders, more eyes on your ad
- Highlight Listing: Extra visibility with a coloured background
- Premier Listing: Top of search results with standout formatting
Using these options strategically can make a big difference, especially in competitive markets where your home needs to stand out.
How to Write a Listing That Attracts Serious Buyers
Don’t underestimate the power of presentation. Even without an agent, you can create a high-impact listing that converts views into inspections. Here’s how:
1. Invest in Great Photos
Photos are the first thing people notice. Clean, well-lit, and professional images can dramatically increase interest. Avoid dark or cluttered rooms. Show off your property’s best features.
2. Use a Strong Headline
Think beyond the basics. Highlight what’s special. “Family Home in Prime School Zone” will perform better than “4-Bedroom House for Sale.”
3. Include Key Details
Make sure your description is clear and informative. List the number of bedrooms, bathrooms, land size, recent renovations, proximity to transport, schools, or shopping districts.
4. Upload a Floor Plan
Many buyers want to visualise the layout. Including a floor plan helps reduce questions and brings more qualified interest.
The Homeport Advantage
What sets Homeport apart is our dedication to empowering sellers. We’re not just providing access to realestate.com.au—we’re supporting you throughout the entire sales journey. Our customer support team is ready to guide you through every step, from creating your ad to fielding buyer enquiries.
We also offer optional extras, such as:
- Professional photography packages
- For Sale signboards
- Printable brochures
- Upgraded marketing bundles
What You’ll Save by Selling Without an Agent
Let’s look at the numbers. If your property sells for $800,000 and you use an agent charging 2.2%, you’re paying $17,600 in commission—plus GST. With Homeport, you pay a flat fee (often under $500), and the rest is yours.
Saving money is one thing. Having control over the sale and timeline is another. When you go through Homeport, you call the shots—from pricing to inspection scheduling to final negotiations.
Comparing Selling Options
| Feature | Traditional Agent | Homeport |
|---|---|---|
| Commission | 1.5% – 3% | None – Flat Fee |
| Control Over Sale | Agent leads process | You lead everything |
| Buyer Enquiries | Go through agent | Come to you directly |
| Listing on realestate.com.au | Included | Included via Homeport |
| Marketing Upgrades | Available | Available |
Homeport Seller Success Tips
- ✅ Be responsive—reply to enquiries quickly
- ✅ Be flexible with inspection times
- ✅ Have your documents ready (contract, title, etc.)
- ✅ Use pricing tools to understand market value
- ✅ Negotiate confidently or get help from a conveyancer
With these practices, you can sell just as effectively as an agent, without the cost.
Real Questions From Real Sellers
Is it legal to sell without a real estate agent?
Yes, absolutely. In all states and territories, homeowners can sell their property without an agent. You’ll still need a conveyancer to handle the legal work.
How long does it take to get my listing online?
Once you provide your photos and property details, listings usually go live within 24 hours. Our team ensures everything is compliant before publishing.
Can I upgrade my listing later?
Yes. You can start with a standard listing and upgrade at any time if you want more exposure. Our team will help arrange it for you.
What if I need help during the process?
Homeport has live support via phone and email. Whether you’re stuck on writing a headline or unsure how to price your home, we’re here for you.
Start Your Private Sale with Homeport Today
Selling your home doesn’t have to be expensive or complicated. With Homeport, you get the exposure you need on Australia’s #1 property platform—realestate.com.au—without paying thousands in agent fees.
List your property, reach serious buyers, and stay in control.
Get started today at homeport.com.au and see how easy it can be to sell your home on your terms.